Today, social media is the heart of global communication; and since its inception, many marketers are using social media to connect with their buyers. Though the changing scenario of the market is a big challenge for most of the businesses, social media is acting as a catalyst to engage the buyers and hence helping businesses to generate ROI. While every day is essentially Social Media Day, June 30th 2018 marks the ninth-annual official global celebration by Mashable. Mashable started celebrating social media day 8 years ago and now the event has become the global event, celebrated in many countries. Surat observed the first ever Social Media Day celebration in 2016 when iVIPANAN Digital Marketing and Management Services organized this event to spread the awareness about the use of social media for the growth of the business. In last two years, many people have witnessed the event and it helped them in understanding the real power of social media. This year, again on 30 JuneSaturday, organizing the Social Media Day Surat. Last year, iVIPANAN has become the first organizing company of SMDay to register with Mashable to mark it as a global event. This event was highlighted on the Mashable’s website and its own social media platforms hence the global reach of the event was immense.